There is much fear surrounding Hormone Therapy as a treatment for the sometimes severe symptoms of menopause. I wanted a campaign that put middle aged ”lady parts” right out there in your face, but in a novel and beautiful way.

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-The thing that puts you at much less risk of the side effects of HT when taking "REVIVE" is having a uterus, why not celebrate it.

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-Taking "REVIVE" can help those severe menopausal symptoms. 

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-"REVIVE" let's get women back to doing what they love to do be it working out, eating spicy food or even having sex.

Awareness Executions:
 

• TV spot with women in high-end fashion, with uteruses projected over dresses, evening wear

• Highway billboards featuring a beautiful uterus: "50% of the world have these. Let's celebrate them."

• Partnership with Canadian design show: challenge using the uterus as a design motif

• Ceramic uterus painting classes, pottery events, glass-blowing classes, to celebrate women's bodies

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[ This was pitched as concept only ]

Art Direction and copy by me
Drug name has been changed for privacy reasons