GUIDE DOG Etiquette

CNIB is now doing Guide Dog training and these series of take-ones were created for Woofstock 2017 in order to help raise awareness and funds.

Research for Change

Brand identity and design. Logo, business card, website and collateral material created for Research for Change a company that specializes in doing qualitative and quantitative research for its mostly not-for-profit clientele.

Travis Integrated Campaign

The "Travis" campaign was a highly successful integrated DM campaign crossing all channels, from Direct Mail, to email to social. This campaign also boasted the first ever video created in-house at CNIB.

Saab Ads with video

A dealership card, a Pearson Airport video board (no sound). And an ad to enticing existing customers to come into a Saab dealer in the spring for all their service needs and accessories.

CNIB Annual Report 2017-18

This will be the last annual report produced under the name of CNIB only so it had to make a lasting impression.

Lake_Joe_Donor_Report-Rev

(Winner of the 2016 RGD Inhouse award for excellence in accessible design) This highly successful fundraising piece was designed to entice donors to support CNIB's Lake Joe camp for blind and partially sighted children and adults. It resulted in 30 very wealthy lapsed and new donors coming on board to support the camp.

E-Learning_Module

My labour of love, CNIB's fully accessible online university; all art direction and design by me, as well as the creation, rendering and writing of the "Eddie" character that appears throughout the e-learning courses

AltLit.ca

The AltLit.ca site is a triple A accessible site created to promote literacy to children who are blind or partially sighted and their parents.

Vision Health Month Infographic copy

A fully accessible infographic created as a marketing and public education piece for CNIB's 2016 Vision Health Month campaign

Laure DM Package

The first CNIB card package created in many years, highlighting the amazing story of a woman named Laure who suddenly went blind; garnered an unprecedented level of donation revenue

Logos

Various logos I have created throughout my career.

Guide Dog Mobile Cub Ad

Guide Dog Double your gift campaign. This campaign consisted of an email, social media pop up ads and an Instagram stories ad

Guide Dog double your donation campaign - Instagram stories ad
GuideDog Instagram stories ad.mp4
Guide Dog double your donation campaign - Email Campaign Video